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There are those that rap, and those that rap well; then there are those that transcend the confines of hip hop culture to become credible, commercial, mainstream pop acts - Kanye, Jay-Z, Eminem, for instance. But it’s unfair to compare Professor Green to any of the aforementioned; utterly British, uniquely inimitable, if anything; his closest equivalent is Lily Allen.

Littering his lyrics with wry pop culture references, a sharp sense of humour and an honesty rarely found in rap music right now, Professor Green is one of the most exciting talents to emerge in 2010. With the UK charts increasingly full of MCs, now, more than ever, pop is ready for an artist that does more than merely rap well. Lucky then that Professor Green is truly and genuinely unique. Funny, forthright and full of stories, he’s a rapper with a powerful personality, as engaging as he is honest, funny as he is open. Consider the various tattoos on his neck, arms and torso and the 8 inch scar across his neck and it’s not hard to see that the 6’3 spitter more than stands out from the ‘Braaap Pack’. “I'm white, I’m from Hackney and I’m soon to be covered in even more tattoos. If Vanilla Ice wasn't Vanilla Ice, I would be,” he grins. He jests of course; unsurprising given the amount of wit and self-deprecation found in the east London MC’s music.