In the summer of 2007 Sean McLusky created THE1234SHOREDITCH, a one-day music festival in Shoreditch park London attended by 13,000 people. This music event was the first of its kind held in the area and embodied the attitude and culture that has built up in the district over recent years. THE1234 showcased the area’s musical triumphs and innovation, featuring emerging new acts and musical movements alongside ground-breaking artists that have cut their teeth in East London.Sean also runs the 1234 RECORDS label which drawls on the wealth of new talent emerging from the East London underground scene, discovering, developing and managing new artists.