VIRALS – Artist Information | The Camden Crawl 2012

Virals is the latest project from Shaun Hencher, last seen fronting the much-loved Dionysian punks, Lovvers. Following the less than dramatic demise of that band, Virals offers a new beginning and see’s Shaun predominately writing, playing and recording on his own. And with that new beginning comes a fresh approach to songwriting that takes cues from the sunshine vibe of certain american states yet retaining a suitably English feel. Beginning as a studio-only project in late 2010, Virals began with the main aim to craft songs that stick in the head but don’t take themselves too seriously. To date a collection of twenty-plus songs have been stockpiled, and are only now starting to be made available with a series of well-planned releases. The first release arrived in February 2012, a two-track 7” on Sexbeat (Fresh & Onlys, White Fence). Those songs hinted at an uncanny melodicism that is fleshed out on the follow-up, a four-track 12” EP on Tough Love (Weird Dreams, Girls Names, Male Bonding). Opening with “Coming Up With The Sun”, a glorious shot of wide-eyed she-loves-me/she-loves-me-not powerpop, Virals offer up an EP that’s as infectious as the band name would suggest. Recalling the classic productions of Nick Lowe, SUGAR or even The Go Gos, sharing the same earworm qualities and wreckless abandon. Released on May 7th, the EP is issued on limited edition 12” red vinyl and digital download. Now backed with a live band. Virals are ready to take their care-free power-pop on the road.